Deschutes “Street Pub” Activation Tour

This traveling show Deschutes experience straight to fans with the world’s biggest transportable bar. In each city, a charitable match fund will be created with a local nonprofit – bringing people together for good. Made from 400+ feet of fun. Crafted from reclaimed wood and steel.

“We started with 6,000 in Philly, where we raised about $40,000 for charity, and at the end of the year we had 14,000 people raising $100,000 for charity. It’s been way bigger than we thought or planned. We thought it would be something where we’d shut down a city block and throw an awesome beer party for a day and raise $15,000-20,000 and celebrate the culture of our pub. That has spiraled into one of the bigger programs in the country.” -Joey Pleich, Deschutes Field Marketing Manager

Role: Copywriter