Honda Powersports “Talon 1000” Global Launch
When announcing their first sport side-by-side, Honda chose to differentiate themselves from the uber-aggressive category (Polaris RZR) by focusing on the relationship between driver, passenger and the joy they’ll share riding. This emotional theme is summarized by the campaign line “Life is Better SXS”.
Role: Creative Director
On launch day we debuted a long form video featuring the classic duet “We Go Together”, by George Jones and Tammy Wynette, with hardcore action footage of the Talon and more tender moments of the riders enjoying each other’s company throughout the weekend.
At the same time, a comprehensive social media kit was set to the dealer network, so for the first time the brand’s communications were consistent throughout the country. The hash #LifeisbetterSxS was created, and still holds traction today.
VR Experience
Before the Talon was officially announced, Honda used virtual reality to give dealers a ride in the all-new machine. VR goggles and theatre-grade motion-chairs put you in the passenger seat next to pro motocross rider Ken Roczen as he raced across the Johnson Valley off-road park. After launch, this VR experience (motion-chairs included) will tour consumer auto shows across the country to give more people the chance to take a ride before the Talon made it to dealerships.
From the very beginning, the project was intended to be viewed in powered VR chairs. When seated in the chair, the viewer is immersed into the action and feels every bump, climb and descent.
Here is the full VR experience.
Honda Social
I oversee teams of creatives, shooters and editors who gather and assemble content for media kits and monthly social calendars.
Our content is now automatically shared with powersports dealerships across the country for distribution on their own social handles.